About Albert García — ALGAR
I create images to make ideas feel real.
I’m Albert García, a 3D artist and creative based in Barcelona. My work sits between advertising, cinema, design and digital culture, combining 3D, visual direction and new technologies to build images with atmosphere, intention and identity.
I started in animation and videogames, where I learned to think beyond the image itself — to understand storytelling, production and how different disciplines come together to create a complete experience. Over time, that perspective evolved into a more cinematic and experimental approach to commercial work.
Today, I work across CGI, creative direction, concept art and AI, collaborating with brands and studios to turn ideas into visual worlds. Sometimes that means creating something photorealistic. Sometimes abstract. Sometimes something that could never exist outside an image.
What interests me most is not the tool, but the feeling behind the final frame: the light, the composition, the texture, the tension and the small details that make an image stay with you.
I don’t want to create more content. I want to create images worth remembering.
LET’S TALK ↗